Monday, December 20, 2010

Gear-Grinder team jersey's
















Cycling is similar to sports like Nascar (besides riding around circles) because of the constant sponsorship changes, as opposed to sports like the NFL & NBA where corporate hierarchy take precedence over every detail in the sport.

Gear-Grinder has developed a new, larger-scale identity per say, and the new team kit needed to reflect that. It's a cycling team, tri team, and composes riders of all abilities: novice to pro. My goal was to integrate idea's of cycling and the team's mission while giving it a edge and making it visible in the peloton.

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