Friday, August 10, 2012
One of the favorite parts about my job is developing brand identities. For the Fiebing Company I take hundred's of products and develop identities for each product groupings. This makes it easier for the end consumer to identify and find which product they need for a specific task. If you want to take care of leather goods, you refer to the "brown" line, or leather care line. Again, for the Equestrian and Horse lovers, the can find products easier by browsing the "Blue" line of Horse care line of products. While the product retain their own uniqueness, the label and identity work I developed help tie them in as a family.